Duration:

8 weeks

Team:

individual project

Introduction:

Co-watch is a feature that allows users to watch TikTok videos in “Co-watch rooms” with others synchronously. Users can join co-watch rooms or create their own to turn video-watching into a group activity. This feature aims to elevate TikTok’s social value and make TikTok-watching more meaningful and memorable for users.

Context

“I spent too much unmeaningful time on TikTok, so I decided to uninstall it”. Said Jess, one of my interviewees for this project.

Just like many young adults, I am a big fan of TikTok and got a ton of fun out of it. But I’m…